Electric Vehicles – the battle of personal versus societal benefits
With the plethora of news about diminishing natural resources, noise and air pollution and major oil spills, one would think that automotive consumers would be rushing to buy electric vehicles (EVs) –...
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2014 major consumer trends – and how they affect Automotive
Each year, GfK’s Consumer Trends researchers ask more than 40,000 consumers around the world about their personal values and beliefs, attitudes and behaviors. The results reveal fundamental trends that...
View ArticleTrends that drive the auto industry
Recently, I was reading an article about how consumers’ choices are influenced not only by the usual decision drivers of price, quality and reputation, but also by their values and beliefs. This...
View ArticleClik here to view.
Can automakers achieve data-driven empathy?
A recent article in a business journal said companies are failing to follow established relationship “rules” and should use their Customer Relationship Management (CRM) systems to develop “data-driven...
View ArticleClik here to view.
The most desired features Americans want from the connected car
The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do Americans feel about the car of the...
View ArticleElectric Vehicles – the battle of personal versus societal benefits
With the plethora of news about diminishing natural resources, noise and air pollution and major oil spills, one would think that automotive consumers would be rushing to buy electric vehicles (EVs) –...
View ArticleClik here to view.
2014 major consumer trends – and how they affect Automotive
Each year, GfK’s Consumer Trends researchers ask more than 40,000 consumers around the world about their personal values and beliefs, attitudes and behaviors. The results reveal fundamental trends that...
View ArticleTrends that drive the auto industry
Recently, I was reading an article about how consumers’ choices are influenced not only by the usual decision drivers of price, quality and reputation, but also by their values and beliefs. This...
View ArticleClik here to view.
Can automakers achieve data-driven empathy?
A recent article in a business journal said companies are failing to follow established relationship “rules” and should use their Customer Relationship Management (CRM) systems to develop “data-driven...
View ArticleClik here to view.
The most desired features Americans want from the connected car
The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do Americans feel about the car of the...
View Article